Case Study

Summary

Qurania is a religious organization that offers educational resources, courses, and programs related to Quranic literature. As a non-profit organization, Qurania relied heavily on donations from its members and supporters to fund its operations. The organization was struggling to attract new members and increase its donations. To address this, they hired Civono, a ROI-focused digital marketing agency, to assist with branding, website design, and search engine optimization (SEO).

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Challenges

Qurania had an outdated website that was difficult to navigate and did not effectively communicate the organization's mission and values. They were also facing stiff competition from other Islamic educational organizations that offered similar services. They needed to find a way to differentiate themselves and attract new members and donors.

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Solutions

Civono started by conducting a comprehensive analysis of Qurania's existing branding and online presence. Based on their findings, they recommended a complete rebranding of the organization, starting with a new logo that represented its identity. Civono then worked on redesigning the website to make it more user-friendly and visually appealing, while also ensuring that it effectively communicated the organization's mission and values.

To increase Qurania's visibility online, Civono implemented an SEO strategy that involved optimizing the website for search engines and creating high-quality content that targeted relevant keywords. This helped to improve Qurania's ranking on search engine results pages (SERPs) and increased its organic traffic.

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Results

The rebranding efforts and website redesign led to a significant improvement in user engagement on Qurania's website. The bounce rate decreased by 40%, indicating that users were spending more time on the website and finding the information they needed. The website also saw an increase in traffic, with organic search traffic increasing by 50%.

The SEO strategy implemented by Civono also proved successful. Qurania's website now ranks in the top 5 search results for several relevant keywords, helping to increase its visibility and attract new members and donors. This, in turn, led to an increase in donations, which allowed Qurania to expand its operations and offer new programs and courses.

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Conclusion

Civono's digital marketing services helped Qurania achieve its goals of improving its online presence, attracting new members and donors, and differentiating itself from its competitors. The rebranding efforts and website redesign led to a significant improvement in user experience and traffic, while the SEO strategy helped to increase Qurania's visibility and attract new members and donors. Civono's ROI-focused approach helped Qurania achieve measurable results, and the two organizations continue to work together to further improve Qurania's online presence.