Case Study

Summary

This is a carpet cleaning company based out of Michigan. They focus on carpet and upholstery cleaning for both residences and businesses. Most of the terms they want to target have search volume on the lower end, but are extremely lucrative.

Their goal was to get ranked for local carpet cleaning services in order to get organic traffic to their website, as well as have an entire redesign of the website.​

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What we've done

1. Optimize meta tags

2. Competitive gap analysis

3. Link building

4. Landing page redesign & optimization

5. Google Business optimization

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Overview

The first thing we always do when working with a new client is to audit their SEO history. This client was experiencing a significant drop in rankings due to the Google Core Algorithm Update in May. This site’s rankings were affected due to having thin and duplicate pages with little-to-no content as well as a high bounce rate.

This type of problem is very common for website that have many "empty" pages that are typically just showing inventory or images. That also means there is a huge opportunity to win the traffic back!

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Easy wins

— All top 10 keywords ranking on the first page

— Immediate boost in rankings after resolving UX and speed issues with website

— Google Business optimization resulted in an uptick of calls and "map directions"

— New website redesign (better optimized for SEO) in less than 7 days

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Creating a landing page with clear and targeted messaging was a crucial step in increasing leads. When this client switched over to our managed SEO service, their organic traffic and traffic value started to consistently increase every month.

We focused on building out quality content on the site and a combination of our link building techniques.