When it comes to SEO, restoration companies have a unique set of challenges. Not only do they need to compete with other restoration companies, but they also need to compete with general contractors and construction companies who offer similar services. In order to stay ahead of the competition, it's important for restoration companies to use the latest SEO techniques and strategies.
Why is SEO important for restoration companies?
SEO is important for all businesses that want to increase their visibility online, but it's especially important for restoration companies. The construction and restoration industry is a competitive one, and companies that don't invest in SEO will quickly fall behind.
Not only does SEO help restoration companies to rank higher in search results, but it also helps them to attract more qualified leads. When potential customers see a company's name and website at the top of the SERPs, they're more likely to click through and contact the company.
Best SEO strategies for restoration companies
There are many different SEO strategies that restoration companies can use to improve their ranking and visibility. Some of the best techniques include:
1) Optimize for local search
One of the best ways to improve SEO for restoration companies is to optimize for local search. When potential customers search for "restoration companies near me," they're more likely to find and contact a company that appears in the local search results.
There are a few different things that restoration companies can do to optimize for local search, including:
- Claiming and optimizing their Google My Business listing
- Creating location-specific pages on their website
- Adding their address and phone number to their website
- Getting reviews from customers
2) Use the right keywords
Another essential SEO strategy for restoration companies is to use the right keywords. Keywords are the words and phrases that potential customers use when they're searching for a company or service like yours.
To find the right keywords for your business, start by thinking about the services you offer and the areas you serve. Then, use a keyword research tool to find out which keywords are being searched for the most. Once you have a list of relevant keywords, you can start incorporating them into your website and content.
3) Build links
Link building is another important SEO strategy for restoration companies. Links are one of the most important ranking factors in Google's algorithm, so it's essential to get high-quality links from other websites.
There are a few different ways to build links, including:
- Reaching out to other websites and asking for links
- Submitting articles to directories and other websites
- Creating infographics and other shareable content
- All of these strategies will help you to build the links that you need to improve your SEO ranking.
4) Make your website mobile-friendly
According to Google, 61% of users are unlikely to return to a mobile site they had trouble accessing, and 40% visit a competitor’s site instead. If you want people to find your website, it is essential to have a mobile-friendly design. A responsive design automatically adjusts to the user’s screen size, whether they are using a desktop computer, a tablet, or a smartphone.
It is also important to have a fast website. Page speed is a ranking factor for both desktop and mobile searches. You can test the speed of your website with Google’s PageSpeed Insights tool. Just enter your URL and you will get a report with recommendations on how to improve your page speed.
5) Publish high-quality content
One of the best ways to improve your website’s SEO is to publish high-quality content. This content can be in the form of blog posts, infographics, images, and even videos. By publishing this type of content, you’re showing Google that your website is a valuable resource for information.
When writing your content, be sure to include relevant keywords throughout. However, don’t stuff your content with keywords as this will result in penalization from Google. Instead, focus on writing quality content that will be beneficial to your readers.
Another important aspect of publishing high-quality content is making sure it’s unique. With so much information available on the internet, you want to make sure your content stands out from the rest.
6) Optimizing & managing to Google my business
Google My Business (GMB) is a free platform that allows businesses to manage their online presence across Google. This includes Search and Maps.
If you want potential customers to be able to find your business, it is essential to have a GMB listing. You can create or claim your listing here.
Once you have created your listing, be sure to fill out all of the relevant information. This includes your business name, address, phone number, hours of operation, website, and category. You should also add photos and videos to your listing to make it more engaging.
Finally, don’t forget to manage your GMB listing on a regular basis. Respond to any reviews, both positive and negative. You should also keep your information up-to-date, such as your hours of operation or special offers.
7) Utilize social media
Social media is a great way to connect with potential and current customers. It’s also a valuable platform for promoting your content and building links.When it comes to SEO, social media signals are becoming increasingly important. Google has stated that they use social media signals as a ranking factor. The more people that share and link to your content, the more authority your site will have in Google’s eyes.
Make sure you are active on the major social media platforms relevant to your audience. Post engaging content regularly and interact with other users. These activities will help build relationships and increase the visibility of your brand.
8) Set up Google Analytics
Google Analytics is a free tool that allows you to track the performance of your website. This includes your traffic, where it’s coming from, and what people are doing on your site.
Setting up Google Analytics is essential for understanding how your website is performing and where there is room for improvement. It will also give you the data you need to make informed decisions about your SEO strategy.
9) Monitor your progress
Once you have implemented all of the above SEO strategies, it’s important to monitor your progress. This includes tracking your rankings, traffic, and conversions.You can use Google Analytics to track your website’s performance. You can also use Google Search Console to track your keyword rankings. These tools will give you the insights you need to fine-tune your SEO strategy and ensure your website is performing at its best.
10) Hire an SEO agency
If you don’t have the time or expertise to implement an effective SEO strategy, you may want to consider hiring small business SEO agencies. An experienced SEO agency will be able to help you with all aspects of your SEO, from keyword research to link building. They will also be able to provide you with monthly reports so you can track your progress and ensure your website is performing well.
By following the above SEO strategies, you can help your restoration company website rank higher on search engine results pages. This will lead to more traffic and, ultimately, more customers.
If you need help with your SEO, contact us today at Civono. We’re a leading SEO agency with years of experience helping businesses like yours grow their digital presence.
Our team of SEO experts will work with you to create a customized SEO strategy that meets your unique needs. Contact us today to get started.